Recently, Lucid was featured in Oregon Business magazine in the article, Canine Inc.. We are excited to have been chosen for this article and thank Oregon Business for the publicity. We are also honored to be mentioned alongside so many great and innovative Oregon-based dog brands, including:
– LexiDog Boutique & Social Club
– Ruffwear
While we are grateful for the article and proud to have been recognized among such a great group of peers, we’d also like to take a moment to clear up what could very well be a misconception among some people about Lucid – if they only read the three incomplete quotes that were pulled from our hour-long interview, for this article.
To be clear, we are not in business “to get rich,” and we are not seeking world domination via an online dog training platform.
Lucid, is very much a purpose-driven, locally-focused company. Our defined purpose of, “Better lives for people and dogs” and our stated passion for “Innovative dog training” aren’t marketing fluff or website filler – they are the reasons we’re excited to go to work each and every day. While it is highly desirable to be very profitable to anyone who owns their own business, this is not, nor has it ever been, the driving force behind our endeavors. We love people, dogs, teaching and training. The ability to make a living by working with those we are most interested in being with, and by doing that which we love most, for a very long time, is what will ultimately make us “rich.”
PDF of Oregon Business Magazine Article: