A funny thing happens when your business gets busy. Sometimes you forget to blog… for 7 months. There’s no better way, however, to resuscitate a blog than to get to post about a fun news article starring you. As a …
Lucid Thoughts
Planning on seeing “Max” the movie? Read this.
At Lucid, we love and advocate for all dogs. With that, we particularly perk up whenever any of the dog world’s breeds or types of dogs are used for the purposes of entertainment, fashion, or advertising. Actions have consequences – …
Lessons in Dog Training from GEICO
Inspired by the fact that just about every pre-roll ad (the ad you skip almost every time you watch a popular clip on YouTube) is avoided by consumers, GEICO and their ad agency (The Martin Agency) turned to an awesomely …
Plazm Farmhouse Ale at Trader Joe’s
Although Lucid Thoughts is a blog about dog training, we’d like to take a moment and praise a collaborative effort from innovators outside of the dog training world. One of the greatest perks about owning a small, community-oriented business is meeting interesting people that …
Monique Balas in Spot Magazine
A few months ago, we were interviewed by Monique Balas with The Oregonian. I’d had way too much coffee, was speaking much quicker than I knew I was capable of, and Katie could do nothing but apologize. Despite my hyper-drive, …
Lake Oswego’s 50th Holiday Tree Lighting
It was great to see so many well behaved dogs tonight, especially considering all of the rain (and umbrellas) at Lake Oswego’s 50th Annual Tree Lighting. In conjunction with the Lake Oswego Chamber of Commerce, the City of LO kicked …
Human Shaping
As Lucid clients know, complex animal behaviors can be easily taught through a combination of shaping, targeting, and luring. All of these tools make for an effective end result, but it takes two key things: time and patience. With time …
Every Dog Needs a GoPro
When you make a product as slick as GoPro, marketing it in today’s social media savvy and extreme sports happy culture is seemingly easy. GoPro videos such as Never A Dull Moment With Hannes Arch and Lion Hug are fun, exciting and …
Ice Bucket Challenged
August heat and vacation schedules sometimes make it easy to miss what’s happening in culture. So just in case you haven’t taken notice of the Ice Bucket Challenge mania that has swept social media over the past week or two, …